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"Jewelry is a vital part of any ensemble," said jewelry and style expert Michael O'Connor. "Celebs love Platinum jewelry because its natural white luster enhances the brilliance of diamonds." Island homes properties

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Madonna and Bullock aren't the only celebs that add luster with Platinum. "Desperate Housewives" star Eva Longoria might wear a simple black cocktail dress but add a pair of statement Platinum and diamond earrings by Peter Norman & Co. or a necklace by Fred Leighton. lobelia russian princess

Lobelia russian princess: A-listers who prefer jeans know to layer on the bling with stiletto drop earrings, multiple necklaces and cuff bracelets by Kwiat.

Cc clean: Platinum, known for being rare, hypoallergenic and lasting forever, provides more bang for the buck because its white luster doesn't compete with colors and fabric textures. A simple set of Platinum hoops by Suna Bros. Inc. or cufflinks by Daniel K are good starters for non-celebs.

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